Good things are happening in the business world as we became aware of our social responsibilities as an organization. Integrating Corporate Social Responsibility to your business will help not only help the community but also helps your company’s vision to grow. Based on the feedback we get from companies who practice corporate social responsibility, it helped them to be united and driven to do better not only in business but also as individuals seeking true purpose. Corporate social responsibility could be a stretch for some companies as funds have to be allocated to support the advocacy. But it should never be an hindrance to your company’s growth and success.
Creating a Program
Part of integrating corporate social responsibility is to create a program. First, decide which sectors who would benefit your company’s funds. It is best to support sectors that are related to your business because its easier to find contacts. For example, Coke is one of the biggest beverage companies in the business world today. They use water as one of their resources to generate products. Coca Cola has participated in protecting water resources because they have a clear understanding that without water, there will be no coke. It’s easier to help non-profit organizations if you agree with their advocacy. On the given example, it’s a win win situation because Coca Cola company was able to help in protecting water resources and at the same time they were able to ensure that the resource they use in their business is being taken cared of which means their business will thrive in the future.
Encourage Members to Participate
Corporate social responsibility can be a uniting factor in your company if it was executed properly. The proper distribution of communication is the key for a successful execution of the plans you have in mind for corporate social responsibility campaigns and programs. Encourage everyone to be part of something bigger. May it be donation, volunteering, planning, and sharing of skills. Make them understand who will benefit from their involvement and what difference they can make.
Use the Power of Social Media
We all know that social media has created impacts to our businesses. It helped small businesses to grow and compete in the market. The social media can also be used in integrating corporate social responsibility programs. The intention behind this is to get all your members have an access to the program outside the office. Create posters and campaign ads that promotes their participation. It can also be used in documenting the event itself. For example, your company participated in reach out programs and many of your members volunteered to feed homeless families. Assign a documentation team who would take pictures on what happened that day. So the pictures will speak for itself of what difference you made in the community. It will encourage participants for the next event.
Integrity and Transparency
Always remember that corporate social responsibility programs should be transparent. Let the members know how the funds were spent and where did it go. That’s the reason why we encourage everyone to assign a documentation team for two reasons: 1. To promote participants for the next event. 2. It is a proof that something was actually done to help the community.